Saucony are a brand that have only recently garnered prominence in the streetwear scene over the past ten or so years, but their footwear is firmly rooted in streetwear history. Their first factory was established all the way back in ’98, not 1998 but 1898, on the banks of the Saucony Creek. It wasn’t until the 1970s when the rise of the running sneaker, popularised by the early models of Nike and Adidas provided some commercial success for the Saucony brand. The trend of sportswear worn as casual wear brought Saucony footwear to the masses, firmly establishing the brand’s aesthetic among sneaker circles.
Saucony’s footwear is available in a number of different colourways and designs, incorporating new technology to help streetwear enthusiasts get the most from their sneakers. Suitable for running, racing, walking, and all sorts of casual activity, the three circle logo of Saucony has become an iconic symbol within the streetwear world.
Saucony’s best sellers include the Jazz Original Vintage which offers a nostalgic journey into a more 1970s inspired silhouette, offering a close alliance with the re-emergence of the Nike Cortez within the scene. The DXN Vintage and the Shadow 5000 Vintage are also popular silhouettes for the footwear manufacturer.