Rudolf Dassler became Puma in 1948 with a laser-guided focus on producing the best basketball sneakers. We saw the launch of the Puma Basket, Puma Suede and Puma Suede that connect on-court prowess and supreme on-street style.
Rudolf Dassler was a burnt man after the big falling out with this brother Adolf who went on to create adidas. This Puma / adidas rivalry would become one of the biggest battles in commercial history as the two heavyweight footwear guys would lug it out generation after generation to prove they were the overarching footwear supremo.
Both Puma and adidas have there HQ’s in Herzogenaurach and this is a town divided by there allegiance with to the cat or the trefoil.
See which Puma Shoes featured in recent editorial.