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For many decades Nike has been at the forefront of sportswear, innovation, and culture. Based from their HQ in Beaverton, Oregon, Nike set the pace when it comes to iconic streetwear and sporting apparel constantly pushing the boundaries of sport and working with some of the world’s top designers and athletes to develop products that consider sporting use as well as streetwear styles.
Founded in 1964 by Blue Ribbon Sports by Bill Bowerman and Phil Knight, the brand became Nike in 1971 taking its name from the Greek goddess of victory and thus developed the famous swoosh logo and the slogan ‘just do it’ that led to many other sportswear companies following suit with an emphatic slogan. Nike is the world’s largest sporting retailer and as of 2017 is valued at just under £30 Billion with ties on branches of the business such as Nike Golf, Nike Pro, Nike +, Air Jordan, Air Max, Nike Skateboarding as well as global sponsorship of the world’s biggest sporting events and occasions.
Nike’s products have been on the cutting edge of sporting innovation for almost 5 decades and what started with the development to create a lightweight rubber souled running shoe for student-athlete Otis Davis has now developed into a global brand with a corporate responsibility to innovate and create footwear and apparel that is perfect for sport, while transgressing streetwear subcultures.
The last few years should be referenced as the decade of collaboration as many brands attempt to diversify their product range by bringing new identities from other brands together to form one. Recently, we’ve seen Nike team up with streetwear brands like Patta and Offwhite to widen the scope for a whole new development of sneaker and apparel.
Recently, we’ve witnessed a collection of Nike’s shoe lines reinvent themselves and come full circle from their initial release. The Nike Cortez, as well as the Vapormax, has taken on a new lease of life across refreshing demographics that care more about style than sport.
Astonishing quality, sleek innovation and complete modernism are at the heart of the Nike Brand, shop the latest sneaker collections today at SOLEHEAVEN