DC Shoes are a skateboarding and snowboarding footwear brand formed in 1994 by Damon Way and Ken Block. DC grew to prominence in the early 2000s becoming popular with suburban street skaters in both the USA and across Europe looking for a solid skate shoe. Their footwear and apparel features a notable style, opting for a chunkier more durable fit, most recognisable by the thick widely set laces and eyelets.
DC are closely affiliated with skateboarding and snowboarding culture with their products in 2018 falling further into these demographics with sponsorships of professional skateboarders such as Evan Smith, Cyril Jackson, Danny Way, and Tommy Flynn showing this development. In addition to the individual sponsorship of global skateboarding athletes, DC also sponsor international skate and snowboarding teams consisting of some of the leading names in their respective sports. DC Shoes are most closely associated within extreme sports, also being popular in the likes of BMX, surfing, and extreme auto sports involving Travis Pastrana who set the fastest ascent up Mount Washington in a car.
2018 collections from DC are showing an increasingly modernised approach to their footwear with more streamlined silhouettes and contemporary colourways on offer in unisex styles. The most popular footwear from the brand is notably the Trase SD or the Trase TX, which has close similarities to that of the Vans Authentic.