What began as the Dassler Shoe Company in 1929 by brothers Rudolph and Adolph would grow into one of the world’s largest sportswear conglomerates, notching up a yearly revenue of around £17 Billion. Adolph and Rudolph would develop the world’s first rubber spiked running shoe, revolutionising and advancing the sport before their family feud meant that they went their separate ways.
Following a breakdown of the brotherly relationship in 1949, the two brothers would part ways with Rudolph who would go on to create Puma while adidas flourished, patenting their famous three stripe design that has become synonymous with sneaker culture, innovation, and quality to this day.
adidas trainers are globally recognised for their quality and with their sponsorship visible at the pinnacle of professional sports and ground-breaking human innovation across the globe.
According to figures in 2015, Adidas have up to 460 conceptual stores, stocking a selection of the brand’s products across Originals and Performance ranges as well as working with reputable designers in both menswear and womenswear to bring new evolutions to the brand, recently working with Raf Simons as well as the likes of Transport London on their latest left of centre release. Additionally, recent collaborations with Kanye West have led to the exponential growth of the Yeezy brand, forming a new image of how sportswear and leisurewear can merge.
We’ve experienced the cyclical nature of the streetwear trend with the likes of the Stan Smith, Gazelle, and the Superstar all experiencing reinventions throughout recent years headed up by evocative and genius designers at the helm of the Adidas ship.
Recent releases from adidas such as the Ultra Boost have brought new sporting technologies to the market across their performance range highlighting the innovation and market presence that the brand possesses with the Ultra Boost being dubbed the best ever running shoe.
Spanning a multitude of sports, the brand is associated with some of the leading sports stars across the planet with their products serendipitously seeping into a subculture, whether it be football casuals, the New York hip-hop scene or global icons of music and film.
adidas are associated as much within culture as the cultural icons themselves. Spanning a diverse collection of mediums, industries and sports, the brand continues to push the boundaries and widen the effects and probabilities that a global product can have on a market, as well as perspectives in society.
Their slogan ‘impossible is nothing’ stands the testament of time when we recount the journey the brand has underwent since Adolph Dassler’s vision all those years ago. All you need to do is select your next pair of adidas trainers right here.