This is the Story of the adidas EQT
adidas EQT came to fore in 1988. adidas EQT introduced a design philosophy of pure purpose. Asymmetrical construction and wrap tongue what a design staple .adidas EQT was focused on offering improved support, protection, and performance for the performance athlete.
The adidas Equipment (EQT) line was founded on the ethos of pragmatism and pure performance. Each aspect of the essentialist range’s design was intended for a purpose including the colours now synonymous with EQT models. Black for simplicity, strength, and essentialism; and a never-before-seen sub-green, a symbol of sport, ecology, quality and modernity. Even the signature three-stripe branding doubled up as lateral straps that aided mid-foot containment, proving that no aspect of the design went underutilised.
The Three Stripes have applied a number of changes to the line over the years but recently it was given a larger update than ever before. The ‘Turbo Red’ pack ushered in a wave of EQTs that (among numerous other tweaks) supplanted EVA Foam with Boost and Suede with Primeknit. The revamp struck a chord with sneakerheads, and we’ve seen people showing off their new Turbo Red cops all over Instagram.
Some of the most collectable and highly sought after adidas EQT collabs include with Californian-based streetwear retailer Undefeated for an urban modernisation of an athletic classic. Next up we would rank the ‘King Push’ release by Bronx born rapper Pusha T. Each drop featured faux snakeskin panelling providing that essential hip-hop flava. But probably the most impressive collaboration we have seen on the adidas EQT has to the ‘Coat of Arms’ by Berlin based sneaker store Overkill. The creative visionary was Marc Leuschner who is a sneaker addict and co-owner of Overkill. The design was inspired by the Berlin district of Kreuzberg that became synonymous with EQT. The heritage just flows perfectly.
Everything that is essential. Nothing that is not. Adidas EQT