Since their first introduction to the sneaker game in 1985, the Air Jordan is now established as a basketball icon and the worlds most desirable sneaker franchise. Starting and progressing as an on-court basketball orientated sneaker the Air Jordan in recent years has become a renowned everyday it's everyday wear, as more off-court models are being released. However, whether the model is designed as an on or off-court sneaker it always captures the sporting essence and represents true athleticism. Designer of some of Jordan's legendary silhouettes, Tinker Hatfield incorporated stories and meaning behind all of his Jordan designs as well as enhancing the performance and durability of the model. With the technology behind the composition of the sneaker constantly improving the range of Jordan styles are becoming progressively diverse. Now welcoming the newest member of the Jumpman family…
Stepping off the court this time, a new pair of Jordan's have arrived making their footprint on the sneaker scene, welcoming the Formula 23. The shoe embodies the traditional characteristics of the Jordan 10 as it displays the flexible lace accents and has further developed the smooth leather mudguard bringing it further up towards the neoprene collar in a triangular frame. Whilst the shoe still illustrates the Jordan heritage it brings new aspects to define its leisurely day-to-day purpose. Modernising the 1994 model, the sneaker is refreshed with injected pylon midsole, with compressed lightweight traction enhancing outsole. The grooved midsole added texture to an otherwise very minimal silhouette. The neoprene collar provides a sock-like feel giving easy slip on access and all day comfort.
Well known Air Jordan collector, Mark Wahlberg visited Nike’s Beaverton headquarters last year in December to collaborate on an idea for his own take on the Formula 23, not for general release, but for promotional purposes only. Branded with his own Wallburger ‘W’ on the tongue logo the collection of the three sneakers sport a vibrant green, white or black colourway. The colours of his very now burger shop, Wallburger.
This casual take on the Air Jordan is well styled with a pair of tapered sweatpants, especially in a charcoal grey for a comfortable leisurely outfit along with a classic T-shirt accompanied by with a staple of street and sport fashion the coach jacket.
Or alternatively a more sporting take, combining a long-sleeve T-shirt with sweatpants and classic white sport socks.
Or even a smarter angle showing you can dress up this pair of Jordan's if the opportunity arises, using a slim cropped black trousers with a wardrobe staple minimal black t-shirt. We've gone for a no-show trainer sock here just to take this pair in a different direction.