Air Max Day is quickly approaching, it has been a crazy month of releases and we have seen so many hyped releases across social media, including the grailed OG Air Max 1, the unique 'Masters' with its crazy mudguard taking inspiration from popular previous iterations. There is still loads to come with the later release of the OG Atmos as well as the completely new Vapormax which shows the latest innovations from Nike.
Here we have the Nike Air Max 1 Ultra 2.0 Essential in the OG colourway, being dubbed 'Air Max Day' thanks to the detailing on the tongue branding '3.26' which references the official/non-official Air Max Day, which has been seen before in 2014 when Nike released a Volt soled version of the OG's with the date brandished on the tongue. Featuring bright hits of Challenge Red across the sneaker, punching on the Swoosh, mudguard, tongue and the forefoot of the outsole and other branding parts.
Designed by the legendary Tinker Hatfield and first released in 1987, the Air Max 1 broke boundaries and began the 'Air Revolution'. The design takes inspiration from the Le Centres George Pompidou in Paris, which has the layout of a building reversed, it's completely inside-out and even reflects the colour on the bottom of the steps. Below is the photo of the George Pompidou to show the inspiration behind the iconic kicks.
Photo by: www.Discoverparis.net
The lightweight Ultra 2.0 outsole has been cored out making it one of the lightest Air Max models ever making it much lighter than its predecessor. The breathable mesh upper has been mixed with plush suedes on the mudguard and heel and has been blended with innovative hyper-fuse panelling on the flanks. Providing an even sleeker and lightweight feel whilst retaining the premium finish creating a beautiful unique hybrid of the iconic colourway.
The Air Max will be releasing at 08:00 am (GMT) on 16/3/17 in both men's and women's sizes in very limited runs so make sure you're ready for the drop or you'll miss the cop.
‘All pairs are limited. And will be restricted to only one pair per customer. Any orders placed which are believed to be abusing this system will be cancelled.'