Born from a passion for rubber and sports, Converse quickly found themselves staking a claim as the go-to sneakers for basketball & baseball performance, they quickly excelled to become the #1 sports brand in America long before the likes of Nike or New Balance. In 1917, the Converse All-Star was born, featuring balanced construction, minimum weight, and maximum traction. The All-Star remained as the go-to shoe for the next 50 years, In the words of Converse, "In the early 70's, if you weren't moving or changing, you became obsolete", which spoke of the brand's ability to adapt and progress, while staying true to their brand ethos and image.
In 1921, American basketball star Chuck Taylor was sponsored by Converse thanks to his unparalleled skills on the court, together with Converse, they toured the USA, running basketball sessions in schools to introduce people to the sport and brand. Together, Converse and Chuck were ambassadors for the sport until 1969, when Chuck Taylor passed and was subsequently inducted into the NBA Hall of Fame. It was in the era that followed which Converse sponsored the likes of Larry Bird & the one and only Magic Johnson, who both sported the Weapon in classic team colourways, throughout their long-running rivalry. And many forget that Converse was, in fact, the go-to sneaker of the G.O.A.T. Michael Jordan in his North Carolina days, long before this Nike signature sneaker in his rookie year with the Bulls.
Since its first inception, the design of the original All-Star has changed little to the unobservant. It becomes obvious just how much the silhouette has changed when the modern All-Star is held in comparison the in now illustrious 70's Chuck Taylor. The '70's Chuck' consist of a stitched dual layer cotton canvas upper portion, a smaller rubberised toe cap and a simplistic sole which is also manufactured from classic Converse rubber. One of the first things noticed by most people is the slightly higher foxing around the iconic vulcanised sole, giving the wearer greater durability and stability with every step. It is this sole unit that now houses a padded insole offering a much more comfortable ride that the standard All-Star. Even the smallest details have moved back the that of the original, such as the 'licence plate' appearing on the rear of the sole is now matching its original either blacked or whited out. It's the little details that make the 'Chuck '70' the only choice for anyone that knows anything about kicks.