Today we're talking about a very special sneaker release, throwing back 20 years to 1996 an era when the Fresh Prince reigned, and sneaker culture was beginning to evolve at a now historic pace. The 90's truly where was an inspirational decade, and one phenomenon came in the least likely of forms... a movie collaboration between NBA start and Warner Brothers entertainment; 'SPACEJAM', a movie which should need no introduction, but we will include the trailer for those who need a little schooling.
At the box office alone Spacejam made over $200, according to a little google research, but what made Spacejam such a hit phenomenon? The film was a one of a kind experience, combining court culture and lifestyle with a big screen narrative and, of course, cameos from all your favorite NBA stars of that era, including the one and only Micheal Jordan, who's Air Jordan brand was not only in the limelight of the sneaker game at the time, but was in fact a pillar of it.
Earlier this week we began the 20-year anniversary celebrations with the Air Jordan IX which debuted in the film, and that was a very special drop indeed. However, we're now preparing for the big one, a sneaker drop that is on the mind of many, the Jordan XI 'SPACEJAM', AKA, the game changer.
When our allocation of these grails arrived in store, the first thing our team noticed was the level of detail put into the box alone, the outer sleeve features a unique '23' design print using the arms of the stars of the film over a glossed '45'. Once you pull out the box and lift the lid, you're greeted by a plastic pull out inside cover with an 'XI' print, a further little tease before you see the pair in full, as well as a beautiful space print on the interior lid.
Below this, each pair comes dual wrapped in branded tissue paper, and once unwrapped, this reissue can be fully appreciated in all its detail. Starting from the bottom, the XI uses an icy translucent blue sole below a clean cut white XI midsole unit. The bar is then raised with a patent mudguard that runs around the lower sneaker half giving a premium gloss aesthetic. The high top classic features iconic purple Jumpman branding and embroidered '45'branding on the rear heel. Trust us, this release lives up to its status as Jordan drop of the year, you don't want to miss out on this one.
Releasing at 08:00 11/12/16, we're super proud to be a selected store to stock this grail sneaker reissue, but don't sleep, this limited release has been sought after for years and we don't want anyone to miss out. Keep an eye on the Soleheaven social channels for more information in the run up to this essential drop.