Photograph Of The Week

Looking at the image, can you imagine what the NIKE logo would feel like to touch? 

This week I want to talk about the importance of directional light in sneaker photography. Most of the time I'll seek out soft, diffused lighting that wraps around products, bathing them in a light that banishes harsh shadows. The direction in which that light falls onto the product plays a big part in its appearance.

In the example of the retro-styled Tech Challenge IV above, I wanted to emphasise the embossed NIKE logo punched into the flank of the sneaker. I was able to achieve this by finding a location where the light would fall onto the product from above. The directional light creates highlights and shadows that add depth to the product. 

Purchase the Nike Air Tech Challenge IV here.

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