Originally designed by esteemed Nike designer, Sergio Lozano, the Air Max 95 has played a simultaneous and crucial role in urban cultures and sneaker cultures alike since its release back in 1995, growing deep roots in specific, niche cultures that have taken the model under their wing, and continuously supported it from generation to generation.
In the UK, the sneaker has progressed with connotations from street culture and youth culture that have put the model on a legendary pedestal, which have made it THE sneaker for young types around the UK from city to city. This came from the high-quality build of the shoe, it's ready for anything, and the eye-catching price tag, which lets your friends know you have cash to splash. The model's popularity escalated quickly, and when you fast forward to 2017, the model is still king.
The original vault designs for the Air Max 95 used the human anatomy as a source of inspiration for the form of the sneaker. The 'flowing' panelling represents human muscle, while the rear of the sneaker forms like the spine, with the flowing 'muscles' coming from the rear. The Air Max 95 was also the first Nike sneaker to incorporate two Air cushioning pads into the midsole, providing unrivalled support and comfort to the wearer, this gave the 95 a unique feel when worn, a feel that fans of the model would return to again, again and again.
At Soleheaven, we understand the passion fans of the AM95 have for the sneaker, with each iteration bringing something new to the table, allowing the wearer to continuously freshen up their feet, while still staying true to their most favoured template. Not a day goes by in store where we don't have a local popping in to see the latest variations of the model, which, for the latest season, has arrived in numerous colours, ideal for the upcoming spring season, including Palm Green, Oxford Pink, and Smokey Blue. But be warned, these plush looking iterations of the street staple will not be around for long, so act fast to avoid missing out on your size.