It's been a busy week and a few for new releases. New A$AP Ferg, and A$AP Mob mixtape, new Lil Uzi Vert on the rap landscape, New Four Tet from a forth coming album, Our girl Taylor Swift has got a potential Kanye diss track out as a lead single for a new album, and even Queens Of the Stone Age & War on Drugs have new albums for guitar and synth inclined listeners (yeah we get down with that stuff too). For us at Soleheaven though, there's only one release worthy of a look in and it's the long awaited return of shop favourite, Action Bronson.
Bronson took two years out of the rap game to go back to the life of culinary delights, his occupation before legit rap singer (selling his DVDs for $13 on the internet), hosting the VICE media powered show 'Fuck, That's Delicious'. Moving out of the rap world and in to the life of your Bourdains, Ramseys and anyone that travels, cooks and laces the majority of their sentences with profanity. Bronson's larger than life character has lent it's self to the small screen with great effect. Expanding on the character developed over a number of releases. With this sabbatical, has Bronson come back to form?
Straight of the bat it's typical Bronson. Soulful, funk filled beats provided by frequent collaborators Party Supplies (The beat architect from the last two Blue Chips instalments) and Harry Fraud (Sole producer on the short but sweet Saab Stories) provide the caveat for Bronson to pick up exactly where he left off with Mr. Wonderful. For a number of people, this album isn't going to be of much interest. It's a typical Bronson venture without a truly standout single or album track (Mr. Wonderful at the very least had Baby Blue and Easy Rider). What regular fans will enjoy is the typical Bronson flow, references and rhyming ability like 'Now I'm nestled in the Tesla eatin pretzels' or talking about taking 'nappy naps' and 'happy sacks'.
Maybe the project doesn't provide the wit displayed on Mr.Wonderful, and not as many niche sport references as the former Blue Chips projects, but 7000 feels like a window in to Bronson's life as of late. 7000 feels like Bronson's just letting us know that he's not just a chef moonlighting with mixtapes, he's one of the most recognisable faces in rap, and a marketable star through his culinary exploits. Even the intro skit to the album, a lady (potentialy his mother?) caught tripping on a typically gargantuan sized Bronson dab ('it's not weed... it's a derivative') describing an almost other worldly experience, that akin to starting from the bottom in Queens, and working his way to a jet-setting world wide celebrity. This album is the re-up, a description of high class life that Bronson now leads, rather than the sordid anecdotes of past. I mean even Rick Raws (The Baws) features on the classiest track on the album '9-24-7000' just to lend a million dollar hand to Bronson's boisterous claims (Rick Ross is a known fan of Lobster Bisque, the relationship just writes itself).
As a an album, Blue Chips 7000 isn't the most adventurous of exploits, but it's a definitely a worthy project of the Blue Chips name, and a great stop gap for Bronson just to take it all in before his next project, whether it's musical or visual.