Jordan Brand Is Further Cementing Their Legacy

That's right I started this article off with a pun, don't judge. Today we are excited to announce that we are receiving the legendary Jordan 3 'Black Cement'. A sneaker that is renowned across the globe gaining a legendary status, they have been seen on the likes of Kendrick Lamar, Kid Cudi, Jay-Z and countless other celebrities.

The Black Cement 3's made their debut back in 1998, their success with the public led to them re-releasing as a Retro in 1994, 2001, 2008 and 2011 and of course 2018. This time it's monumental, why you may ask, well its a celebration for their 30th anniversary, how insane is that?! They have held such a high interest for three decades and will most likely continue to do so for decades to come, not many other sneakers can boast that fact.

The branding has gone back to the classic look with 'Nike Air' adorning the heel instead of the recent Jumpman logo so for all you OG fans out there that should get your heart racing a little.

Constructed with a rich tumbled leather on the upper in Black, complemented with the show-stealing Elephant print on the mudguard and heel, whilst Cement Grey rests on the tongue, ankle collar & eye-stay, broken up with the crisp white midsole. The dark tones set up the Fiery Red to make their impact which proudly displays the Jumpman logo and wraps the sock-liner and eyelets.