Pushing The Envelope From A Different Angle
As we all know, Nike's heralded Air Max day comes in late March with a plethora of high quality limited edition releases. Not ones to save themselves for the day, every week has felt like an Air Max day build up with the quality of releases, and that doesn't stop this week as we launch the brand new Air Max 270, a revolution in Nike's pursuit of the most versatile Air Max model.
The Air Max 270 finishes what the timeless Air Safari started with a full lifestyle design incorporating a sizable air unit, the biggest ever in fact at a sizeable 32mm, dwarfing the already sizable Vapormax unit.
The 270 takes its inspiration from two of the OG classics in the Air Max lineage, the Air Max 180 & 93' respectively (both of which are imminent to receive their reissue, more news to follow!), taking a lot of cues with the air bubble's height (the 93'), and circumference (the 180), but in true Nike fashion pushing the boundaries of each of it's predecessors to bring a truly unique finish.
Even the upper boasts some impressive specs, using some bound and seamless panelling to create an almost sock-like execution across the upper, a sewn in 'Tuned' tongue, and a new branded Air heel tab in neoprene, attached to the mesh upper. The toe box shaping makes a huge nod to the 93 with its contouring and binding, giving an instantly distinctive style that can be seen from the classic Air Huarache, and even models such as the newer Terra Sertig. A 95-esque cross lacing system tops off this Nike nostalgia piece and furthering of the Air Max legacy.
The release of the 'Hot Punch' and 'Total Orange' variations of the 270 shows off OG Air Max colourways that debuted with the initial runs of Air Max 180, with a modern-day monochrome styling, draping the upper in a black detail, allowing the impressive heel air unit to display a huge pop of colour.