sneaker lounge
DJ DSK – SoleHeaven Triple Banger
September & October are all about the ‘SoleHeaven Triple Banger!’
The Triple Banger is essentially 3 BBOY events we’re involved with in the UK….Round 1 was on September 9th @ The Cut in Newcastle Upon Tyne. We got together with our good buddies at REIGN for their 1st birthday celebrations. We flew in hip-hop & breaks DJ DSK from China for a special 2hr turntablistic set of the highest quality!
No Jokes….DSK is amazing, loads of samples, Juggling and scratching. The capacity club couldn’t believe their ears, it was off the hook!
Download the live set here…
SoleHeaven Presents – DJ DSK live @ Reign 2011 (The Cut, Newcastle) by SoleHeaven.com
Check out the video!
On September 17th we headed to Cardiff for the ‘Breakin The Bay’ Annual Hip Hop Festival with BBOY Slammo for the Battlecry Jam.
Hella won ‘New Kids on The Block’
Lunaticks Crew won ‘ 2on2 BBoy Combat’
Mouse won ‘Bones 2 the Stones’
Check out the pictures HERE
Props to everyone involved, and shouts to Freeze, Soopa J, Mouse, Slammo, Hektic, DJ DSK, Lunaticks, Sofly, Foggy, Ling, Jaffa & Mystro
The 3rd and final round of the ‘SoleHeaven Triple Banger’ takes us to the UK BBoy Champs – World Finals at Brixton Academy on October 16th. We’re on board to make sure you’ve got the freshest sneakers!
If you need tickets or any info hit the UK BBoy Championship WEBSITE
Visit DJ DSK Website
Nike Innovation or Automation?
We’ve been having a very interesting debate here at SoleHeaven HQ with colleagues, friends and customers about the future of sneaker design and manufactuering advancement.
In our last two buying appointment’s we’ve had with Nike, they have introduced two advancements in how they design and manufactuer their new range of Nike Air Max 1, Air Max 90 & Air Force 1. Those innovations are called Nike Hyperfuse and Nike Vac-Tech.
Over the coming weeks Nike’s Hyperfuse technology will be released via the next generation of Nike Air Max 1, Nike Air Max 90 & Nike Air Force 1. Hyperfuse uses heat and pressure to weld the panels together, hence no stitching.
And this is the issue, if there is no stitching they can reduce their labour costs, because only a machine can heat weld. Does this design innovation actually disguise the fact that they are automating to reduce labour costs, or is this genuine innovation?
What do you think?
Official ASICS SS11 Launch
Tonight is the night when ASICS officially launch their Spring/Summer 2011 footwear collection at our store in Newcastle.
The Sneaker Lounge will play host to the new colourways in the Gel Lyte III, GTII, Aaron & Biku.
Not only will the shoes be on display, but they will be perfomed in by Bboys finest Bad Taste Cru & Floor Gangz Worldwide.
Head down to The Sneaker Lounge for 18:30, enjoy a beer on us and get hyped for the sneakers.
SoleHeaven.com | ASICS SS11 Launch from Sole Heaven on Vimeo.
ROA on the yard
In demand Belgian street artist ROA has been up at Hoults Yard, Newcastle painting one enormous wall!
This wall is on the end of our destination store (The Sneaker Lounge)
The piece is called “four horses of the apocalypse” and ROA worked for 3 days in wet and cold conditions, but he’s pulled it out of the bag…..it looks amazing!
Next time you visit The Sneaker Lounge, be sure to check it out.
There are more pictures on our facebook page – Sneaker Lounge “Art on the Yard” album
Props go out to the Unit 44 boys for setting up The White Walls Project. Burgerman & Kid Acne have done their pieces and Insa & Eine are next!
Breaks in Transmission…
Breaks of 10 are a blossoming UK fashion, art & lifestyle blog who seek out original content. This is a really fresh take because so many bloggers recycle content from the big blogs like Hypebeast.
The chaps came down to our store (The Sneaker Lounge) to interview our MD Dale Parr and talk about the rise of SoleHeaven.
Here’s the short film.
Breaks in Transmission – ‘The Sneaker Diaries’ from Day Dot Productions on Vimeo.
Jon Burgerman hits Hoults Yard
Jon Burgerman has been up in Newcastle this weekend to paint a massive 30 metre stretch of Hoults Yard, right out side our store (The Sneaker Lounge)
After 13 hours forming 4 of his favourite characters into this large scale and vibrant piece mother nature decided to strike before the paint had set…..Nightmare!
The result looks like the characters have all being crying and their mascara has run!
Jon will be back up this week to finish and repair this fantastic street piece.
Visit The Sneaker Lounge facebook page for more Art on the Yard
