Behind the scenes at Sneaker Freaker
Our man Lester at www.idigyoursoleman.com hit up one of the mecca’s of the urban style world/global sneaker community, Sneaker Freaker magazine. The iconic publication is a leading light in sneaker style, and I was lucky enough to be invited to their HQ in Melbourne to check out the surroundings of an office that oozes with inspiration wherever you look.
In 10 years the mag has become nothing short of a revelation and it’s all down to Founder and Editor Woody (see 2nd pics) whose tireless dedication has made him and his work an international phenomenon. He’s also a top bloke and spent time chatting with me about everything from the sneaker world, to photography and my embarrassing moment with an Australian cricket great (don’t ask!).
if you’re not a Sneaker Freaker subscriber yet then shame on you, but I urge you to check it out, and above are some shots behind the scenes of the fantastic publication.
Mishka NYC Knapsacks
SU12 is the first season we’ve stocked the much loved Mishka Knapsacks. We’ve picked out 2 of the strongest and most wearable designs. The Jurassic and the Eldon Knapsacks.
It might seem like a funny observation, but the thing that really stands out is the quality of the zipped closure, nice and sturdy with a smooth action. It’s like when you slam a car door, you expect to hear a quality thud, and you get that same experience with these.
These Mishka NYC backpacks are all about the details. Dope embroidery, clever design and stylish prints….especially the Jurassic, I love the natural colourway.
Grab one of these exclusive bags HERE
Nike Anthracite / Volt Pack
These ‘No-Sew’ Nike Air Max 95 and Nike Rosherun arrived late last week. The first thing that struck me was how good the Anthracite / Volt colour way looked. This make-up has become truly iconic for Nike, and when people see it on other branded silhouettes, they just think it’a an Air Max 95 bootleg.
Looking at the Air Max 95 and the Rosherun, there is a massive 17 year age gap between them, but the colour way looks so fresh it unifies their generational differences. Back in 95 these Air Max 95′s were a revelation with the multiple visible air bubbles and the layered structure of the upper. Now the Rosherun is pulling in state of the art Free Run tech with lightweight, decon upper. Nike continue push boundaries with design & technology.
Finding a fashionable cross over from performance to lifestyle is tough….but could the Rosherun be the modern day equivalent to the Air Max 95?
Nike Air Max 95 No Sew
Nike Rosherun
10 Deep Headwear – SU12
Yesterday we received our SU12 10 Deep headwear delivery.
In this drop was the 10 Deep Stomp Starter, 10 Deep X-Wing Starter, 10 Deep Triple X Starter and 3 colourways in the 10 Deep Ironside canvas 5 panel.
Take a look at the whole collection here
Redbull Music Academy – The Lock-In House Party 2012
We’re adding a UV Sneaker Twist to this years (Newcastle) Redbull Music Academy Lock In House Party.
Every year Redbull invade a suburban street and turn a house in to an incredible venue primed for the house party to end all house parties! Lock up your daughters, this is going to be massive!
The party will be made up of 3 rooms of music, including basement, garden & terrace…..and a substantial 200 strong invite only guest list.
The reason it’s called the Lock-In is because the door staff lock the front door at 10pm, and if you’re not in the venue, you’ll miss out!
We’re on hand to dress the house, and we’re going down the UV Sneaker route, and a shed load of black lighting to help guide you through the smokey corridors and straight onto the dance floor!
We have 4 tickets to give away, so keep an eye on Facebook to stand a chance of winning these exclusive wristbands.
Redbull Lock-In House Party Terrace
UV Sneaker Test
Basement
We’ll be posting again next week with stack of party pictures!
Supra Tip Pack
Every season now Supra drop 6-8 packs, teaming up 3 silhouettes with the same dope colour way.
Its a cool system thats seems to be working for them, and it also helps people identify with the latest drops.
This pack is called the ‘TIP’ pack and it features the Supra Skytop III, Supra Vaider & Supra Stacks (TK Low)
Personally, i’m really into this black/gold colour way. It’s subtle, the gold fleck just adds a little sparkle like a 3m. It’s dope!
Supra Skytop III
Supra Vaider
Supra Stacks
Cheeky Air Jordan Drop
At the back end of last week the sneaker god gave us a very pleasant surprise when a stack of Air Jordan 8.0 and Air Jordan XIV (Candy) arrived.
We’ve been totally sold out of Jordan since the AJ4 (White/Cement) drop, so it’s a good feeling to get this iconic brand back on our shelves.
Check them here
Air Jordan 8.0 (White / Varsity Red)
Actual Pain SP12 Snapbacks
Actual Pain come straight out of Seattle and have been in the streetwear game for 6 years, but this is isn’t standard streetwear, this is streetwear with dope satanic edge.
T J Cowgill had stayed to true to the concept of providing clothing with true originality to give the wearer a point of difference. Too many brands are operating a formulaic style at the moment, but not Actual Pain. This collection references Egyptian hyraglifics and alchemical symbols.
This is a second season stocking Actual Pain Snapbacks, and if it can match season 1, we’re in for an exciting ride. We sold out in double quick time and we’re expecting the same this time round.
Once you get one of these cap in your hands and on your head you’ll be amazed by the quality. Super soft cotton, it’s almost like a suede, with a velvety textured nap. They’re made by the same factory Supreme use, so there is the stamp of quality.
Actual Pain have also been able to reduce the cost by £2 per unit, which is a dope saving. These are all now just £30 a piece.
Grab a slice of originality!
Win a Summer of Sneaks
This is the most simple competition we have ever run!
All you have to do is find this image on our Facebook fan pages and click SHARE to enter.
www.facebook.com/soleheaven.com
OR
www.facebook.com/sneaker-lounge
You can also enter via Twitter by sharing this image and hash tagging #summerofsneaks
What does a Summer of Sneaks mean? – We will give you 3 pairs of your choosing. The first in April, second in June and the final pair in August.